Social Network sites are new powerful tools in online marketing between publishers and advertisers alike as this allows more exposure and interaction to both. Every day a new Social network sites are being build to create more opportunity for marketing to both publishers and advertisers. One of the recently social marketing site that is open for business is SocialSpark. SocialSpark is a social marketing site that offers connectivity to bloggers and advertisers alike. In SocialSpark you interact online with advertisers and fellow bloggers. It is a combination of Social networking and marketing strategy. In SocialSpark you have the option of creating a circle of friends from fellow bloggers and advertiser. Doing business and pleasure at the same time is incorporated in this new social media, that's why I joined SocialSpark because of its great innovative idea of connecting bloggers and advertisers in one internet platform for socialization and business.
The advantages of SocialSpark is that it is:
100% Audit-able In-Post Disclosure
Your readers trust you. SocialSpark is committed to keeping it that way. That's why they insist on a strict policy of full in-post disclosure for all sponsored posts. By receiving payment for blogging about a certain topic, even if you would have written about that topic anyway, you run the risk of giving the impression of a conflict of interest. By showing your audience, in a very visible and proactive manner, that you are being paid for that content, you will maintain the trust of your readers and avoid any appearance of impropriety.
Each sponsored post opportunity within the SocialSpark marketplace provides the blogger a small snippet of code for a Disclosure Badge. The Disclosure Badge must be placed at the end of each post without exception. This badge protects both you and the advertiser, providing an audit-able disclosure trail that exceeds compliance standards based on FTC and WOMMA guidelines.
100% Transparency
Every participant in SocialSpark is made viewable to the public. The public can also see which bloggers are working with which advertisers on which opportunities. This is designed to keep the community honest and open about the transactions that occur. If you don't want someone to know you are doing business with a particular advertiser or blogger, chances are you should reconsider.
100% Real Opinions
Subject to the specific agreement you form with an advertiser, you are free to write or say whatever you want. SocialSpark itself has no restrictions on how you express your genuine thoughts on an advertiser's product or service. It's up to you to pick the Opportunities that best suit you and your blog. If it doesn't feel right, if you don't own the product, or if you can't be honest we ask you to pass on the Opportunity. Dishonest or completely off-topic posts can ultimately hurt your blog's credibility. We strongly encourage you to only take opportunities that relate to you and to alert us if an advertiser ever suggests that you be dishonest.
100% Search Engine Friendly
Each sponsored link in SocialSpark automatically carries the "no-follow" attribute so as not to affect search engine rankings. This is designed to protect bloggers and advertisers from search engine penalties based on paid linking. Bloggers and Advertisers participating in the marketplace agree not to circumvent this practice and manually remove the "no-follow" attribute.
This how they portray their ethical standard in doing business online and I would say it is an advantage to both bloggers and advertisers. And one more thing is that you as a blogger can also be one of the advertiser. You can get paid at the same time attract more traffic to your blog by advertising it in their network.
The advantages of SocialSpark is that it is:
100% Audit-able In-Post Disclosure
Your readers trust you. SocialSpark is committed to keeping it that way. That's why they insist on a strict policy of full in-post disclosure for all sponsored posts. By receiving payment for blogging about a certain topic, even if you would have written about that topic anyway, you run the risk of giving the impression of a conflict of interest. By showing your audience, in a very visible and proactive manner, that you are being paid for that content, you will maintain the trust of your readers and avoid any appearance of impropriety.
Each sponsored post opportunity within the SocialSpark marketplace provides the blogger a small snippet of code for a Disclosure Badge. The Disclosure Badge must be placed at the end of each post without exception. This badge protects both you and the advertiser, providing an audit-able disclosure trail that exceeds compliance standards based on FTC and WOMMA guidelines.
100% Transparency
Every participant in SocialSpark is made viewable to the public. The public can also see which bloggers are working with which advertisers on which opportunities. This is designed to keep the community honest and open about the transactions that occur. If you don't want someone to know you are doing business with a particular advertiser or blogger, chances are you should reconsider.
100% Real Opinions
Subject to the specific agreement you form with an advertiser, you are free to write or say whatever you want. SocialSpark itself has no restrictions on how you express your genuine thoughts on an advertiser's product or service. It's up to you to pick the Opportunities that best suit you and your blog. If it doesn't feel right, if you don't own the product, or if you can't be honest we ask you to pass on the Opportunity. Dishonest or completely off-topic posts can ultimately hurt your blog's credibility. We strongly encourage you to only take opportunities that relate to you and to alert us if an advertiser ever suggests that you be dishonest.
100% Search Engine Friendly
Each sponsored link in SocialSpark automatically carries the "no-follow" attribute so as not to affect search engine rankings. This is designed to protect bloggers and advertisers from search engine penalties based on paid linking. Bloggers and Advertisers participating in the marketplace agree not to circumvent this practice and manually remove the "no-follow" attribute.
This how they portray their ethical standard in doing business online and I would say it is an advantage to both bloggers and advertisers. And one more thing is that you as a blogger can also be one of the advertiser. You can get paid at the same time attract more traffic to your blog by advertising it in their network.
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