Net Ad Growth to Continue, Deal or Not from PhysOrg.com
(AP) -- Microsoft's unsolicited bid for Yahoo underscores the strength of online advertising - and the confidence the market has that the relatively new industry can withstand an economic downturn. Originally valued at $44.6 billion and worth about $40 billion based on Tuesday's closing prices, the bid is a bold statement on the promise of online advertising.
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A Microsoft-Yahoo deal could shift money away from Google if advertisers no longer associate lucrative text-based keyword ads only with Google.These means Google will have a better competitor on text-based keywords ads and an advantage to publishers like us. If you get banned with Google then you have the MicroHoo as an alternative.
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